Education Campaign Results:
Led a team on a variety of marketing projects (emails, eNewsletters, printed guides, direct mail, tradeshow booth updates, advertising, and more) for nearly a decade with a leading university. In addition to managing a team to strategize and develop content for a variety of campaigns, Coleby was instrumental in helping develop a webinar series which has turned into ongoing, quarterly events. The webinars were designed to nurture existing leads, yet have produced nearly 20,000 new leads, in addition to $1.5 MM in new revenue.
Conceived of an offer that was promoted through a vendor/partner to their database, resulting in a 61.5% conversion rate (lead capture form), an unprecedented conversion rate and the highest ever that this vendor had achieved in its 10-year history.
Tech Company Campaign Results:
Tech Company #1
Created and ran monthly webinar series resulting in 5,000 qualified leads and $300,000 in forecasted revenue in just five months.
Tech Company #2
Drove first pull-program for new version of premier software application resulting in 20% response rate, $300,000 in savings over previous release methods, and increased product market share for first time in four years.
“Jetty Marketing was instrumental in helping me create a foundation for our marketing efforts. Being a start-up, we are thinly staffed and needed a fast-turn around solution to getting some of the key stuff done. Jetty Marketing came in and added value immediately building marketing plans, brand guides, and sales materials that we continue to get value from today. They have the ability to think strategically and act tactically, which is hard to come by. All around it was a great experience to get us off the ground.”
“I have worked with Jetty Marketing in the past and appreciated the strategic input as well as the tactical know how to create and get the marketing programs off the ground. With their help, we generated tons of new, high-quality leads. Plus, it didn’t feel like an outside resource but rather an integrated part of the team—and they are fun to work with.”
“Coleby Mantz of Jetty Marketing did a terrific job helping me articulate my product, my target market, and my value proposition for my new consultancy. Starting with a detailed marketing audit, she guided me through the process of developing a clear and focused go-to-market plan. Coleby paid attention to all the details on the website. Social media-link placement, call-to-action and graphic placements were all part of her final product. Coleby brings a wealth of knowledge, a commitment to excellence, and a winning attitude to her projects. She will make you work hard, then she will deliver high-quality work on time and on budget.”
“I had a large project that took me out on the road for several weeks, and I needed a reliable marketing resource that could manage the company’s ongoing marketing projects in my absence. I also needed an expert who could get familiarized with the business very quickly, and Jetty Marketing was the perfect solution.”