You understand the importance of having a website…but, can anyone find it—without typing in the URL? In other words, is your website created with Search Engine Optimization (SEO), also referred to as “Natural Search”, in mind? If this term is not familiar to you, your website might not be optimized and therefore, not easily found. Website optimization is an ongoing process. But, doing at least a few simple things ensures that your website can be more readily found.

• Make sure your website has the right keywords, in the right places, so the search engines (Google, Bing, etc.) can find your site
• Consider joining groups where your site can be linked from other sites (Chambers of Commerce, for example)
• Social media (Twitter, LinkedIn, Facebook, etc.) can help boost your search results
• Press releases, blogs, and other online content that resides on your website can also help improve your search engine results